Monday, June 23, 2025

WHERE DISPOSABLE DIAPERS ARE HEADED

In addition to correctly predicting Huggies would bring back a pants-style diaper, I had some other predictions about disposable diapers a few years ago that I still stand by.


First, the logical thing for these companies to do is to keep making baby and youth diapers in bigger and bigger sizes, which is already happening. Using Huggies as our template, make Huggies diapers that are just smaller than the smallest Good Nites and make Good Nites that are just smaller than the smallest Depends.


Speaking of Depends, make graduated Depends as Tena does with their Ultra line, where you have greater absorbancy the higher the numbers go.


Also, possibly meld at least the bigger size of Good Nites into their adult diaper brand so older kids who wet the bed or who need protection during the day are not wearing a brand associated with little kids. Alternatively, make a bigger brand of Huggies Overnight or a more absorbant night-time Pull-up and re-market Good Nites as a brand for preteens and teens.


Finally, make all sub-brands of baby diapers, from Little Snugglers to Snug and Dry to Overnight to Skin Essentials, pants-style and dispense with the tape-on method altogether.

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